Meet the Team

How We Do What We Do

HEK Yeah Media are some of the most gifted, creative and downright quirky individuals out there. Our work continually receives attention from all the right places, and it’s all thanks to them.

Harpreet Sidhu

Business Development and Partner

Harpreet Sidhu brings nearly two decades of sales and communications experience to HEK Yeah Media. 
With a diploma in journalism Harpreet spent 8 years as a sports editor in three markets in B.C. before moving into the public relations and marketing field. She worked with the Kamloops Storm for one year as their marketing and communications co-ordinator, which included working on the Keystone Cup (Junior B National Championship). For nine years Harpreet worked with businesses, non-profit and areas of government with their marketing needs. 
Harpreet has a passion for volunteer work and sits on the board of Penticton Women in Business, Junior Chamber International Penticton and Penticton Peach Festival Hosting. Through these board positions she has had numerous opportunities to organize events, create marketing plans, financial plans and volunteer.

Emanuel Sequeira

Content Specialist and Partner

Emanuel Sequeira brings nearly two decades of writing experience to HEK Yeah Media.
He spent more than a decade reporting on news and sports for newspapers across Canada. 
He turned his passion for sports, especially hockey, into a career sharing the stories of athletes and teams. There are many highlights along the way from the personalities that he met and interviewed.
Emanuel transitioned to freelance writing, starting with the Canadian Press, covering the 2018 Scotties Tournament of Hearts. His byline appeared in publications across Canada including the Globe and Mail, Sportsnet.ca and TSN.ca. He has done business writing and gained media coverage for clients in newspapers and online publications.
Along with a diploma in Applied Communications from Camosun College, he earned his Bachelors of Journalism degree from Thompson Rivers University and a Public Relations certificate from Simon Fraser University. While in the SFU program, Emanuel learned about influencer marketing, crisis communications and media relations, social media for brands, public speaking and more.
Emanuel is the first communications manager for the Kootenay International Junior Hockey League, in which he is responsible for generating content, media pitching and managing social media.
When Emanuel isn’t working, he enjoys spending time with his wife Harpreet, hanging out in his mancave watching the Vancouver Canucks, the San Francisco 49ers and Toronto Blue Jays, as well playing sports, such as bowling. He recently retired from slo-pitch due to injuries. He also enjoys reading sports biographies and other interesting topics.

Kristi Patton

Content Specialist and Partner

Prior to branching out with HEK Yeah Media Kristi was an award-winning journalist and editor with the Penticton Western News (Black Press). 
Kristi also has a background working at multi-sport events — from behind the scenes to reporting on them. She worked as a reporter for the Olympic News Services at the Vancouver 2010 Olympic Winter Games and at the Sochi 2014 Olympic Winter Games. Currently she is working as the communications coordinator for Team BC as they prepare for the Halifax 2020 North American Indigenous Games and the National Aboriginal Hockey Championship. 
As a volunteer, Kristi stepped into the role of promotions director for the host committee at the Penticton 2016 BC Winter Games — bringing her Games experience full circle as she competed in the Games in her youth. In 2019, she served as Team BC Mission Staff in communications at the Canada Winter Games.
When she isn't at work, Kristi enjoys playing hockey and giving back to the sport by sitting on the board of directors for the Grindstone Award Foundation — a charity that raises funds to provide grants to Canadian female hockey players who face financial barriers to get into the game. She also gives back to her hometown by sitting on the board of directors, in the communications role, for the Penticton Peach Festival.