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HEK Yeah Media inks sweet deal with Maple Roch


Harpreet Sidhu, business development and partner of HEK Yeah Media, watches Maple Roch founder and CEO Roch Fortin, sign their contract to begin a new working relationship.

SUMMERLAND, B.C.- HEK Yeah Media is teaming up with Maple Roch (Avant Beverage Ltd.) to manage it’s content and community engagement.


Maple Roch, the maker of Fine Canadian organic maple syrup products created in Summerland B.C., is the first client for the newly established boutique media and marketing agency, signing their agreement on Nov. 13, 2019.

“Maple Roch is a small business and strongly believes in supporting other small entrepreneurs,” says Roch Fortin, founder and CEO of Maple Roch. “HEK Yeah Media is a brand new business and I think it makes a lot of sense for us to give a chance to young entrepreneurs as we strongly believe in the talent they will bring to the table for us. I really like their enthusiasm and the ideas they have already brought forward.”



HEK Yeah Media is ecstatic to join forces with Maple Roch as it is small businesses such as this that the boutique media and marketing agency wants to work with.

“HEK Yeah Media strives to play a part in helping small businesses grow and increase their community presence by giving back,” says Harpreet Sidhu, business development and partner for HEK Yeah Media.


Maple Roch was founded by Fortin, a retired RCMP officer of 32 years. It was while Fortin was stationed in northern New Brunswick and got to know the people who make maple syrup, that he developed a passion for it and a desire to help them. After relocating to Summerland in 2011, he wanted to liase the market in New Brunswick and help open new markets.

HEK Yeah Media is focused on helping Maple Roch grow its business and community contributions.

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About Maple Roch: In 2011, Maple Roch started with six barrels and have now surpassed making 50, while purchasing 100 barrels annually from New Brunswick. The company produces great maple syrup products such as maple walnuts, maple almond Rocha and of course syrup which has helped them win awards. They support social enterprise with Okanagan businesses and the products are available throughout the Okanagan, used in restaurants and sold in grocery stores. 


About HEK Yeah Media: Found by Harpreet Sidhu, Emanuel Sequeira and Kristi Patton (the HEK in HEK Yeah Media), the trio combines its nearly five decades of experience in sales and marketing, media and communications in creating a place for small businesses and non-profits to increase their community presence and grow their business. They will allow business owners and non-profits to spend their time doing what they know best - running their business - while the marketing and communication is taken care of.

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