SUMMERLAND, B.C. - A trio of friends have decided to combine their super powers in media and marketing to form HEK Yeah Media.
Founded by Harpreet Sidhu, Emanuel Sequeira and Kristi Patton, they have joined forces to provide small businesses and non-profits with their expertise so they can focus on doing their work.
“We are ecstatic to team up and use our skills to provide businesses and non-profits with valuable media and marketing services,” says Sequeira, a content specialist and partner of HEK Yeah Media.
Sidhu brings nearly two decades of sales and communications experience.
With a diploma in journalism, Sidhu spent eight years as a sports editor in three B.C. markets before moving into the public relations and marketing field. For nine years Sidhu worked with businesses, non-profit and areas of government with their marketing needs.
Sidhu has a passion for volunteer work and sits on the board of Penticton Women in Business, Junior Chamber International Penticton and Penticton Peach Festival Hosting.
Sequeira brings nearly two decades of writing experience. He transitioned to freelance writing, starting with the Canadian Press, covering the 2018 Scotties Tournament of Hearts. He has done business writing and gained media coverage for clients in newspapers and online publications.
Along with a diploma in Applied Communications, he earned his Bachelors of Journalism degree and a Public Relations certificate from Simon Fraser University. Sequeira is the first communications manager for the Kootenay International Junior Hockey League, in which he is responsible for generating content, media pitching and managing social media. He has volunteered with various organizations, including the Summerland Steam, Penticton Soccer Club and now KidSport Penticton assisting with their content and media coverage.
Patton is an award-winning journalist who, prior to branching out with HEK Yeah Media, was the editor of the Penticton Western News (Black Press).
Patton also has a background working at multi-sport events. She worked as a reporter for the Olympic News Services at the Vancouver 2010 Olympic Winter Games and Sochi 2014 Olympic Winter Games. Currently she is working as the communications coordinator for Team BC as they prepare for the Halifax 2020 North American Indigenous Games and the National Aboriginal Hockey Championship.
As a volunteer, Patton stepped into the role of promotions director for the host committee at the Penticton 2016 BC Winter Games. In 2019, she served as Team BC Mission Staff in communications at the Canada Winter Games. She also sits on the board of directors for the Grindstone Award Foundation — a charity that raises funds to provide grants to Canadian female hockey players who face financial barriers. She also sits on the board of directors, in the communications role, for the Penticton Peach Festival.
"With our combined experiences in media, communications and commitment to our community, we are able to provide small business owners the content they need to boost their marketing and communications plans. In turn, this frees up their time, or their employees time, to concentrate on what they do best," said Patton, a content specialist and partner of HEK Yeah Media.
HEK Yeah Media is creating a place for small businesses and non-profits to increase their community presence and grow their business.
“We like to have fun, but we’re serious about results. We have strong opinions, but no attitude. We know our craft, but are open-minded and all ideas are welcome,” says Sidhu, in charge of business development and a partner. “Our commitment to our clients is deeply ingrained in our boutique culture - and we go above and beyond every day to prove it.”
About HEK Yeah Media: Founded by Harpreet Sidhu, Emanuel Sequeira and Kristi Patton (the HEK in HEK Yeah Media), the trio combines its nearly five decades of experience in sales and marketing, media and communications in creating a place for small businesses and non-profits to increase their community presence and grow their business. They will allow business owners and non-profits to spend their time doing what they know best - running their business - while the marketing and communication is taken care of.
For more information contact:
Or follow them on all social media channels at @HEKyeahmedia